In February 2026, as part of the month of love, we conducted a social media campaign titled “Love, Actually (Disability Style)” to celebrate love, relationships, and connection in the lives of persons with disabilities. Moving away from narratives of pity or limitation, the campaign created space to explore what love looks like when shaped by access, care, interdependence, and mutual respect.
Rooted in the idea that disability does not diminish desire, agency, or the right to meaningful relationships, the campaign invited audiences to challenge the dominant assumptions around dating, marriage, and companionship, including friendship. It highlighted how ableist attitudes, like viewing disabled people as burdens, or expecting them to settle, continue to shape experiences of caregiving and long-term relationships.
The campaign was structured through three thematic strands through personal stories, videos, and reflections. Kabhi Khushi, Kabhi Ableism unpacked the challenges and negotiations of dating while disabled, from inaccessible spaces to social stigma. Pyaar: Possible highlighted stories of relationships grounded in care, trust, and boundaries, while Pyaar Dosti Hai centred friendship as an essential and often the first form of love and support one experiences outside of their family. Kuch Toh Log Kahenge addressed and challenged common myths about disability and relationships.
The campaign centred on persons with disabilities, emphasising that their relationships are not defined by struggle alone, but by desire, choice, and possibility. By encouraging audiences to reflect, share, and engage, the campaign fostered a more inclusive understanding of love.